Spotify ads for local businesses
Put your ad in front of people listening on Spotify in the towns and postcodes you serve. We write it, voice it and set it all up.
How Spotify geo targeting works
When you run a Spotify campaign in the UK, you choose where it plays. You can target the whole country, a city, or specific postcodes. Spotify decides who is eligible using the listener's approximate location.
So a driveway installer in Preston can aim at Preston postcodes, and a clinic in Cheltenham can aim at Cheltenham. People outside those places do not hear the ad. Spotify podcast ads can be targeted by country, city or postcode too. See podcast advertising.
What to expect
- Your own area. Choose cities and postcodes rather than paying for the whole country.
- Quick to start. Once your ad is produced, campaigns can be set up without station negotiations.
- A clear report. We tell you what ran and where.
What is included
Our local audio campaigns from £495 include your ad written, voiced and produced, the campaign set up and targeted to your area, starter media spend for one target region, and a simple end-of-campaign report. Further airtime can be bought at a discount.
Spotify, podcasts and radio together
Many people listen on Spotify, to podcasts and on local radio in the same week. Using all three with the same message gives you more chances to be heard. See local radio advertising, and read how we match them to your area.
AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.
Source: Spotify location targeting.
One simple price to get started
- Your ad written, voiced and produced
- Campaign set up and targeted to your area
- Starter media spend for one target region included, so it is all in to start your campaign
- A simple end-of-campaign report
Further airtime can be bought at a discount if you want more spots.
Optional ongoing management is available. A short jingle that sticks is an optional extra, quoted on request.
Questions people ask
Can I target Spotify ads to my local area?
Yes. In the UK, Spotify lets you target by country, city and postcode. You can focus on the places you serve rather than the whole country. Targeting is based on the listener's approximate location, so it is not perfect at street level.
What is included in the price?
Our local audio campaigns from £495 include your ad written, voiced and produced, the campaign set up and targeted to your area, and starter media spend for one target region. Further airtime can be bought at a discount if you want more spots.
Who hears Spotify ads?
People listening on Spotify's ad-supported service hear the ads. Those on paid plans do not. That is why we plan around the audience you can actually reach, and why we report on what ran.
Do I need an audio ad to start?
Yes, Spotify needs a finished audio file. We write, voice and produce it for you, so you do not need to supply anything.
Is Spotify better than local radio?
Neither is better for everyone. Radio is strong for people who listen to a local station. Spotify is strong for tight postcode targeting. Many local campaigns use both, with podcasts too.
Can you set up the Spotify campaign for me?
Yes. We set up the campaign, the targeting and the budget, and send you a simple report when it ends.
Do Spotify ads need to be approved?
Spotify reviews ads before they run, and some sectors have extra rules. We produce your ad to meet the rules and prepare it for the review.
Hear your ad before you spend a penny.
Tell us about your business and where you work. We will write, voice and produce a sample ad for you to listen to. No obligation to buy.