Why audio suits roofers
Roofing is a grudge purchase with a tight service area. Most people only look for a roofer when something goes wrong, and many choose a name they have already heard. Hearing yours on the radio, in the car or on Spotify, before they need you, puts you on the shortlist.
You also work in a limited patch. Targeting lets you pay to reach that patch, not a whole county.
Script ideas
- After the storm. A reminder to get slates and ridge tiles checked, aired in autumn and winter.
- The loose slate. A short sound-led ad that makes people think about their own roof.
- Repair or replace. A calm explanation that you will tell people honestly which they need.
- Where we are this week. A local ad naming the streets or towns you are working in.
- Flat roofs and chimneys. A specific ad for a specific job.
Keep your claims honest
Only mention trade body membership, insurance or guarantees if you hold them and can show proof. We will ask before we write them in. We never promise a number of enquiries.
Want to hear one? Ask for a free sample ad written for your business. Learn more about local radio, Spotify and podcast targeting.
AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.