Radio advertising for roofers

Be the name people remember when a roof leaks. We write and produce your ad and aim it at the towns you work in.

Why audio suits roofers

Roofing is a grudge purchase with a tight service area. Most people only look for a roofer when something goes wrong, and many choose a name they have already heard. Hearing yours on the radio, in the car or on Spotify, before they need you, puts you on the shortlist.

You also work in a limited patch. Targeting lets you pay to reach that patch, not a whole county.

Script ideas

  • After the storm. A reminder to get slates and ridge tiles checked, aired in autumn and winter.
  • The loose slate. A short sound-led ad that makes people think about their own roof.
  • Repair or replace. A calm explanation that you will tell people honestly which they need.
  • Where we are this week. A local ad naming the streets or towns you are working in.
  • Flat roofs and chimneys. A specific ad for a specific job.

Keep your claims honest

Only mention trade body membership, insurance or guarantees if you hold them and can show proof. We will ask before we write them in. We never promise a number of enquiries.

Want to hear one? Ask for a free sample ad written for your business. Learn more about local radio, Spotify and podcast targeting.

AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.

Examples

Example scripts

Roofer

Hartwell Roofing (30 seconds)

Script

Sound of wind gusting. A slate slides and clatters.

That sound? It could be a loose slate. Don't wait for the next storm to find out.

Hartwell Roofing repairs and replaces roofs across Stockport and South Manchester. Leaks, loose tiles, flat roofs, chimneys. A clear price before we start, and a tidy site when we leave.

Ask for your free, no-obligation quote today.

Hartwell Roofing. That's H, A, R, T, W, E, L, L. Search us online.

Pricing

One simple price to get started

Local audio campaigns from
£495
  • Your ad written, voiced and produced
  • Campaign set up and targeted to your area
  • Starter media spend for one target region included, so it is all in to start your campaign
  • A simple end-of-campaign report

Further airtime can be bought at a discount if you want more spots.

Optional ongoing management is available. A short jingle that sticks is an optional extra, quoted on request.

FAQs

Questions people ask

Does radio advertising work for roofers?

It can, when the station reaches your service area and the ad is clear and repeated. We do not promise results. We give you a campaign and a report on where it ran.

When is the best time to advertise a roofing business?

Many roofers see more enquiries after bad weather, so autumn and winter campaigns are common. A steady background presence can help the rest of the year. We can plan to your calendar.

Can I target only the towns I cover?

On Spotify, yes, by city or postcode. On local radio, the ad is heard across the station's area, so we choose stations that fit yours.

Can the ad mention emergency repairs?

Yes, if you can really provide them. Say only what you can deliver, and we will help you word it clearly.

Can I mention a guarantee or trade membership?

Yes, if it is true and you can prove it. Radio ads have to be accurate and not misleading.

How much will it cost?

Our local audio campaigns start from £495, including starter media spend for one target region, so it is all in to start. Further airtime can be bought at a discount.

Does my ad need approval before it can go on air?

Yes, in the sense that UK radio ads are checked before they are broadcast. We write and produce your ad to meet the rules and prepare it for the station's checks, using music and voices licensed for broadcast.

Hear your ad before you spend a penny.

Tell us about your business and where you work. We will write, voice and produce a sample ad for you to listen to. No obligation to buy.