Choose exactly where your ad is heard
You only want customers you can reach. We aim your ad at the towns and postcodes you serve, and nowhere else.
How we set your area
Tell us where you work
List the towns, postcodes or a radius around your base. Include places you would like to reach, not only where you are now.
We match the mix
We target Spotify and podcast ads to your postcodes, find local radio stations whose area fits, and show you the options side by side.
We run it and report
We set everything up, run the campaign and send you a simple report at the end.
Where each channel can reach
| Channel | How the area is set | Coverage |
|---|---|---|
| Spotify audio ads | Country, city or postcode | Anywhere in the UK |
| Spotify podcast ads | Country, city or postcode | Anywhere in the UK |
| Local radio | The station's coverage area | Any UK local radio station area |
Why it matters
A national campaign wastes most of its money on people who live too far away to buy. Targeting keeps spend close to home, which suits a business with a van and a service area. Read more about Spotify, podcasts and local radio.
Questions people ask
What is geo targeted audio advertising?
It means choosing where your audio ad is heard. On Spotify, for both audio ads and podcast ads, you can target by country, city or postcode. On local radio, your ad is heard in the area the station covers.
Can I target a radius around my business?
Tell us the radius you cover and we turn it into the towns and postcodes that fit it, then match them to Spotify and podcast targeting and nearby stations.
Can I target my postcodes on local radio?
No. Radio is heard across the station's whole area, so we choose stations whose area fits yours as closely as possible.
Can podcast ads be targeted by postcode?
Yes, on Spotify. Podcast ads can be targeted by country, city or postcode.
Is it UK wide?
Yes. Spotify and podcast targeting works anywhere in the UK, and we can book any UK local radio station area. We work only in the UK for now.
How accurate is the targeting?
Spotify uses the listener's approximate location, so it is good at town and postcode level but is not a precise street boundary. Radio signals do not stop at a line on a map either.
Hear your ad before you spend a penny.
Tell us about your business and where you work. We will write, voice and produce a sample ad for you to listen to. No obligation to buy.