Radio advertising for private dental and aesthetic clinics

Welcome new patients from the streets around your practice. We write calm, clear ads that follow the rules for health and beauty advertising.

Why audio suits private clinics

People choose a dentist or clinic they feel comfortable with, and often one close to home or work. A warm, clear voice on local radio or Spotify helps people feel they already know you. Postcode targeting lets you reach the areas your patients travel from.

Health and beauty advertising has extra rules

Radio ads for health and beauty treatments are checked more closely before they air, so they need to be cleared in advance. In the UK, adverts for prescription-only medicines cannot be aimed at the public, which affects some aesthetic treatments. We write within the rules, avoid claims you cannot support, and allow extra time for clearance. You stay responsible for your own regulatory standards, such as those of the General Dental Council.

Script ideas for clinics

  • New patients welcome. A friendly invitation with your area and how to book.
  • The nervous patient. An empathetic ad about taking things at their pace.
  • Evening and Saturday appointments. Highlight convenience, if you offer it.
  • Check-up reminder. A gentle prompt to book the check-up people put off.
  • Fees explained first. Reassure people that costs are discussed before treatment.

What we avoid

No before and after claims, no promises of results, and no superlatives such as "best" or "painless" unless you can prove them. We do not write patient testimonials.

Want to hear one? Ask for a free sample ad written for your business. Learn more about local radio, Spotify and podcast targeting.

AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.

Examples

Example scripts

Private dental clinic

Elm Park Dental (30 seconds)

Script

Putting off your dental check-up? You're not the only one.

Elm Park Dental, in Altrincham, is a friendly private practice welcoming new patients. Book a check-up and we'll talk you through any options, and the cost, before anything is done.

Evening and Saturday appointments are available.

Elm Park Dental. Search Elm Park Dental, and book online.

Pricing

One simple price to get started

Local audio campaigns from
£495
  • Your ad written, voiced and produced
  • Campaign set up and targeted to your area
  • Starter media spend for one target region included, so it is all in to start your campaign
  • A simple end-of-campaign report

Further airtime can be bought at a discount if you want more spots.

Optional ongoing management is available. A short jingle that sticks is an optional extra, quoted on request.

FAQs

Questions people ask

Can dentists advertise on the radio?

Yes. Dental and health ads are allowed, but they are checked more closely before broadcast. We write within the rules and plan extra time for clearance.

Can an aesthetic clinic advertise treatments on radio?

Some treatments, yes. Adverts for prescription-only medicines cannot be aimed at the public in the UK, so we focus on what you can advertise, such as consultations and non-prescription treatments.

Can I use patient testimonials?

We do not write testimonials or add review markup. Health claims need to be accurate and supportable.

Can I target people near my practice?

On Spotify, yes, by city and postcode. On radio, we pick stations covering the areas your patients come from.

Does the ad need to mention my registration?

That depends on your regulator and the content of the ad. Check your own professional rules. We will include what you need and ask you to confirm details.

How much does it cost?

Our local audio campaigns start from £495, including starter media spend for one target region. Further airtime can be bought at a discount.

Does my ad need approval before it can go on air?

Yes, in the sense that UK radio ads are checked before they are broadcast. We write and produce your ad to meet the rules and prepare it for the station's checks, using music and voices licensed for broadcast.

Hear your ad before you spend a penny.

Tell us about your business and where you work. We will write, voice and produce a sample ad for you to listen to. No obligation to buy.