Why audio suits private clinics
People choose a dentist or clinic they feel comfortable with, and often one close to home or work. A warm, clear voice on local radio or Spotify helps people feel they already know you. Postcode targeting lets you reach the areas your patients travel from.
Health and beauty advertising has extra rules
Radio ads for health and beauty treatments are checked more closely before they air, so they need to be cleared in advance. In the UK, adverts for prescription-only medicines cannot be aimed at the public, which affects some aesthetic treatments. We write within the rules, avoid claims you cannot support, and allow extra time for clearance. You stay responsible for your own regulatory standards, such as those of the General Dental Council.
Script ideas for clinics
- New patients welcome. A friendly invitation with your area and how to book.
- The nervous patient. An empathetic ad about taking things at their pace.
- Evening and Saturday appointments. Highlight convenience, if you offer it.
- Check-up reminder. A gentle prompt to book the check-up people put off.
- Fees explained first. Reassure people that costs are discussed before treatment.
What we avoid
No before and after claims, no promises of results, and no superlatives such as "best" or "painless" unless you can prove them. We do not write patient testimonials.
Want to hear one? Ask for a free sample ad written for your business. Learn more about local radio, Spotify and podcast targeting.
AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.