Advertising for solar installers

Solar is a considered purchase. Audio helps homeowners in your area get to know your name and your approach before they ask for quotes.

Why audio suits solar installers

Homeowners usually research solar for a long time and compare several companies. A clear, calm ad that explains who you are and where you work can build familiarity before they start asking for quotes.

Because you serve set postcodes, Spotify targeting lets you focus on areas with the kind of homes you install on.

Script ideas

  • Meet the installer. A friendly ad about who will visit and how the survey works.
  • Is my roof suitable? A question homeowners really ask, answered simply.
  • Local and accredited. Say it only if it is true and you can prove it.
  • Batteries and EV chargers. A specific ad for add-ons, if you fit them.
  • Free survey. A clear next step, if you offer one.

Be careful with claims

Statements about savings, payback and "free" panels draw close attention under advertising rules. We only include figures you can substantiate, and we would rather write a clear, honest ad than a big claim that gets stopped. If you mention accreditation, we will ask for proof.

Want to hear one? Ask for a free sample ad written for your business. Learn more about local radio, Spotify and podcast targeting.

AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.

Examples

Example scripts

Solar installer

Sunfield Solar (30 seconds)

Script

Thinking about solar panels, but not sure where to start?

Sunfield Solar is a local installer serving homes across Leicestershire. We'll visit, look at your roof, and tell you honestly whether solar suits your home, before you decide anything.

Book a free survey.

Sunfield Solar. Search Sunfield Solar, and book online.

Pricing

One simple price to get started

Local audio campaigns from
£495
  • Your ad written, voiced and produced
  • Campaign set up and targeted to your area
  • Starter media spend for one target region included, so it is all in to start your campaign
  • A simple end-of-campaign report

Further airtime can be bought at a discount if you want more spots.

Optional ongoing management is available. A short jingle that sticks is an optional extra, quoted on request.

FAQs

Questions people ask

Does radio advertising work for solar installers?

It can build awareness in the area you serve. We do not promise leads or sales.

Can the ad mention how much customers will save?

Only with evidence. Savings and payback claims are scrutinised, so we leave out figures you cannot back up.

Can I say the panels are free?

We would advise against it unless it is true in a way a listener would reasonably understand. Misleading price claims are a common reason for ads to be stopped.

Can I mention MCS accreditation?

Yes, if you hold it. We will ask for your details before including it.

Can I target postcodes?

Yes on Spotify, by city and postcode. Radio reaches a station's whole area.

What about finance?

Credit advertising has extra rules and checks, so we plan extra time if your ad mentions finance.

Does my ad need approval before it can go on air?

Yes, in the sense that UK radio ads are checked before they are broadcast. We write and produce your ad to meet the rules and prepare it for the station's checks, using music and voices licensed for broadcast.

Hear your ad before you spend a penny.

Tell us about your business and where you work. We will write, voice and produce a sample ad for you to listen to. No obligation to buy.