Advertise on local radio, without the hassle
Local radio puts your business in front of people in the area you serve. We write the ad, produce it and book it, so you do not have to deal with the stations yourself.
Why local radio suits local businesses
A local station reaches the people who live, work and drive in one area. That is exactly where a roofer, an installer or a clinic finds its customers. Listeners hear your name in the middle of their day, in the car, in the kitchen or at work, and they hear it more than once.
Radio also asks very little of the listener. Nobody has to click or scroll. Your ad plays alongside the music or chat they already chose.
How the area works
Every station has a coverage area. Some cover a single town, some a whole county. If you only serve two towns, we look for the station whose area fits, so you are not paying for homes you cannot reach.
What it costs to start
Our local audio campaigns start from £495. That includes your ad, the campaign set up and targeted to your area, and starter media spend for one target region, so it is all in to start. Further airtime can be bought at a discount if you want more spots.
What we do for you
- Write a 30 second script in plain language for your business
- Voice and produce it with music and effects licensed for broadcast
- Match your area to the right stations
- Prepare the ad for the station's checks
- Send you a simple end-of-campaign report
Not sure what an ad would sound like? Ask for a free sample first. You can also pair radio with Spotify and podcasts to reach people who stream instead.
AudioProof does not guarantee calls, sales or listens. Results depend on your offer, your area and your ad.
One simple price to get started
- Your ad written, voiced and produced
- Campaign set up and targeted to your area
- Starter media spend for one target region included, so it is all in to start your campaign
- A simple end-of-campaign report
Further airtime can be bought at a discount if you want more spots.
Optional ongoing management is available. A short jingle that sticks is an optional extra, quoted on request.
Questions people ask
How does local radio advertising work?
You buy a number of plays of your 30 second ad on a station, spread across the day or at the times you choose. The station covers a defined area, so your ad is heard by people living and driving there.
How much does it cost to get started?
Our local audio campaigns start from £495. That includes your ad written, voiced and produced, the campaign set up and targeted to your area, and starter media spend for one target region, so it is all in to start. Further airtime can be bought at a discount if you want more spots.
Which local radio station should I pick?
The one whose coverage matches where your customers live. A station that covers a whole county wastes money if you only work in two towns. We compare coverage with your area and suggest a shortlist.
How many times does my ad need to play?
Repetition matters, because one play is easy to miss. We suggest a level of plays that suits the station and your budget, and further airtime can be added at a discount if you want more spots.
What length should a radio ad be?
Thirty seconds is the usual standard and about 75 words of script. Shorter ads can work for simple offers.
Does my ad need approval before it can go on air?
Yes, in the sense that UK radio ads are checked before they are broadcast. We write and produce your ad to meet the rules and prepare it for the station's checks, using music and voices licensed for broadcast. Ads for some sectors, such as health and beauty treatments or credit, get extra scrutiny, so we plan a little more time for those.
Can you book several stations?
Yes. If your area spans more than one station, we show the options side by side so you can choose.
Hear your ad before you spend a penny.
Tell us about your business and where you work. We will write, voice and produce a sample ad for you to listen to. No obligation to buy.